Business cards are a vital part of networking, but not everyone takes advantage of the potential they hold. Your business card should be considered a key that grants access to a variety of media and ways to contact you. This little piece of paper is the first impression people get of your branding; this gives them a sense of what to expect from you in other areas. It’s a lot of pressure for one little card, but we are fortunate to have plenty of options for making a unique business card.
Many people look for the most cost-effective options when it comes to their business cards, however, there is something to be said for taking your typical business card a step further and making it stand out from the crowd. Small and subtle changes can make a world of difference in making a solid impression. When planning your next business card purchase consider choosing a different type of paper to print on; perhaps one with texture that feels different when held compared to standard cards. Printing on both sides of the card is understated while granting a more updated approach to business cards.
If you’re feeling a little bolder you can consider a dynamic color accent, or a large graphic to make your statement. Even judiciously using a decorative font can demonstrate a sense of confidence or whimsy. There are plenty of sites that offer advice on typeface and fonts for business cards. Dye cut cards are also a popular way to make a memorable impression, and the variety of shapes is expanding. If you are having a difficult time choosing which design to go with you can always consider printing series cards which allow multiple images to be printed. Take your time when considering how you wish people to see your personal or professional branding for the first time. Is there some room for improvement in your design or how you print it?
As a designer my goal is to keep your information clear and simple while leaving an impact with the overall design. There are plenty of ways you can dress up the card without making it overwhelming. With so many interesting options available it should be a breeze to find the style of card that shows you mean business.